STR Optimizer
Short-Term Rental Optimizer

Know what your listing is missing

A listing rarely stops working all at once — it drifts. Each month we measure yours against your market and against your own last month, and name the three things worth changing.

Analyze my listing $8.99/month · extra listings $4.99 · cancel anytime
From a real brief Your guests mentioned location 86 times and walkability 67 times. Your title mentions neither. That's the kind of thing we find.
Sample — Pagosa Springs, CO
Guest rating4.87
Cleanliness subscore4.73
Market ADR, your area$293
Market occupancy32.7%
Every figure in your brief is sourced — the brief shows you where each one came from.
The deliverable

This is the actual brief

Not a dashboard you have to learn, and not a PDF you have to open. One email you can read on a phone in about two minutes — written about your property specifically.

  • It opens with three things to do. Not a list of observations — a ranked, finite set of moves for this month.
  • Real arithmetic on your reviews. Not "improve your rating" — the exact number of 5-star reviews it takes, and what one 4-star costs you.
  • Your market, and where you sit in it. Whole-market and bedroom-cohort rates and occupancy, with the season you're heading into.
  • It says what it doesn't know. Where two data providers disagree, the brief shows both instead of picking one.

Read a full sample brief →

Two panels from a STR Optimizer monthly brief: the top three moves with the rating scorecard, and the market analysis section with seasonality and cohort figures.
A real brief — real figures from a real Pagosa Springs listing, property name changed
Sound familiar?

The things you can’t see from inside your own listing

Every one of these is something the brief answers with a number, not an opinion.

“I changed things. Did any of it work?”

You rewrote the title, swapped a photo, fixed the description — and then nothing told you whether it mattered. From month two the brief opens with last month’s moves and marks off the ones it can verify by re-reading your listing.

“I’ve looked at my own photos so many times I can’t see them.”

Nobody gives hosts feedback on photos, and you stopped seeing yours a year ago. The brief reads them and tells you what a guest actually sees in the first five — and what’s missing from them.

“Why am I not showing up in searches?”

Guests filter on amenities. If your photos show a fireplace and your amenity list doesn’t mention one, you are invisible to everyone who ticked that box. The brief catches the gap between what you show and what you’ve listed.

“A 4-star review landed. How bad is that?”

You feel it, but you can’t size it. The brief does the arithmetic: what it did to your average, and exactly how many 5-star reviews it takes to get back.

“Bookings are softer this year. Is it me?”

From inside one listing you can’t tell a quiet market from a listing problem. You get your market’s rate and occupancy next to your bedroom cohort’s, and the season you’re walking into.

“Should I even be chasing 4.9?”

Sometimes the honest answer is no. The brief tells you how many consecutive 5-star reviews each tier actually takes — including when the next one is out of reach and not worth a year of trying.

How it works

Paste a link. Get an answer.

No login to your Airbnb account, no calendar sync, no setup call. Just your public listing URL.

1

We read your listing

Title, description, amenities, house rules, bed configuration, your six category subscores, and the themes your guests keep raising — pulled straight from your public listing page.

2

Your first brief arrives

An email, not an attachment. Three ranked moves, your rating arithmetic, your market, and copy you can paste straight into Airbnb. Every number in it is sourced.

3

We keep watching

Each month we re-read your listing and re-check your market, open with how last month's moves went, and tell you what actually changed. If nothing moved, we say so in one line.

What's inside

Seven sections. No filler.

Every recommendation is tied to something specific about your listing — a review count, a subscore, a market figure. If it would read the same for a condo in Denver, it doesn't go in.

Top 3 moves

The brief opens with a ranked, finite list. Three things, chosen from everything we found, ordered by what they're worth.

“Work walkability into your title. Your guests raised it 67 times; your title never says walk.”

Scorecard & rating math

All six subscores, which ones are dragging your average, and the exact arithmetic of moving it.

“Reaching 4.90 takes 28 straight 5-star reviews. 4.95 would take 176, and 5.00 is out of reach from here — so chase the one you can finish.”

Market analysis

Your market's rate, occupancy and listing count — whole market and your bedroom cohort — plus the season you're walking into.

“March runs 44.7% occupancy at $319. April drops to 26.8% at $264. The swing is occupancy, not price.”

What guests talk about

Airbnb's own count of the themes across every review you've received, ranked — and what share of the conversation each one owns.

“Location and walkability are 153 of 356 mentions — 43% of everything your guests wrote about.”

Your photos

What a guest actually sees in your first five photos, read from the images themselves — plus anything visible in them that your amenity list doesn’t mention.

“Indoor fireplace — visible in your photos, but not in your amenities. Guests filter on amenities.”

Ready to paste

A title inside Airbnb's 50-character limit and a new opening line, built from your own review themes. Copy, paste, done.

“Walk Downtown · Hot Tub · Cozy 2BR Cottage — 42 of 50 characters.”

Progress tracking

From month two, the brief opens with what you did last month — detected by re-reading your listing, not by asking you.

“Last month's moves · 2 of 3 done. Your title now says walk; the hot tub still isn't in your first three photos.”
Get started

Analyze your listing

Your first brief arrives within a few minutes. The monthly updates start thirty days later.

Your public Airbnb listing page (the link contains /rooms/). No login needed.
Please paste your Airbnb listing link, starting with https:// and containing /rooms/
Where we send your brief each month.
Please enter a valid email address.
$8.99 / month
  • First brief in a few minutes
  • A new one every month
  • $8.99 for your first listing, $4.99 for each one after
  • Cancel in one click
Secure checkout by Stripe · Cancel in one click · We never ask for your Airbnb password
Pricing

One plan, two ways to pay

We removed the tiers. Everything is included, because a half-brief isn’t worth sending.

Billed monthly. Switch or cancel any time.
All-inclusive
$8.99/mo Billed monthly at $8.99 · each extra listing $4.99
per listing · cancel anytime
  • A full brief every month, starting the moment you sign up
  • Three ranked moves each month, with last month's marked done
  • Market analysis — rate, occupancy and season shifts for your area and your bedroom cohort
  • Rating tracking — new reviews, subscore drift, and what your next tier needs
  • Every figure sourced — the brief shows you where each number came from
Get started
No contract. Cancel from any email in one click.
Questions

Frequently asked

Do I need to give you my Airbnb login?
No. We only read your public listing page — the same page any guest sees. We never ask for your Airbnb password, and we can’t access your calendar, your payouts or your messages.
Is it a PDF or an email?
An email. The brief is designed to be read on a phone in about two minutes, with the copy you need to change formatted so you can select it and paste it straight into Airbnb. Nothing to download and nothing to open. You can read a full sample before you subscribe.
Where does your market data come from?
Licensed short-term rental market data providers, plus your listing’s own public page. Every figure is listed in a Sources section at the bottom of each brief, with the date it was retrieved. Where two providers disagree about your market — which happens in smaller markets — the brief shows both rather than picking the more flattering number.
What actually arrives each month?
A fresh brief, opening with how last month's three moves went — we detect that by re-reading your listing, so you don't have to tell us. Then anything that changed: a seasonal shift in your market, movement in your rating or subscores, new competition in your bedroom bracket. If nothing moved, we say so in a sentence rather than padding it out.
Will this work for VRBO or Booking.com?
Not yet. Briefs read Airbnb listings only for now. If you list on Airbnb and VRBO, use your Airbnb link: the changes it recommends carry over to both.
Is there a discount for paying yearly?
Yes — annual billing works out to $7.49 per month, charged as $89.88 once a year. That is 17% off the monthly price, and saves you $18 a year. You can switch between monthly and annual at any time from Manage plan.
Can I cancel?
Any time, in one click from the bottom of any brief or from Manage plan. You keep every brief we’ve already sent you.
I have more than one property.
Pricing is per listing. Add as many as you like — each gets its own brief and its own monthly tracking.

Find out what your reviews have been telling you

Most hosts have never counted what their guests actually write about. It’s usually not what’s in their title.

Analyze my listing — $8.99/mo